1. Home
  2. Special Feature
  3. Fashion is “self.” Ikebukuro PARCO touring with model and actress SUMIRE | WIP vol.1
FASHION / 2025.06.27

Fashion is “self.” Ikebukuro PARCO touring with model and actress SUMIRE | WIP vol.1

Celebrities and creators visit various shops in Ikebukuro PARCO, such as fashion, culture, food, etc., and introduce items of interest, "WALK IN PARCO" commonly known as "WIP".
It is also used as an abbreviation for "Work In Progress", meaning "work in progress and unfinished products" and expresses Ikebukuro PARCO's own attitude that will undergo further changes in the future.

SUMIRE is active as an actor, model, and artist.
From Tokyo, she often came to Ikebukuro after school with her friends as a student, and visited Ikebukuro PARCO after a long absence after filming, and felt nostalgic.

She and Aiam, the total beauty care brand, emmi, and FRAY I.D, who just opened in May.

Director
YUKARI(OBF TOKYO)
     @yu.kari.0107
Cinematographer
Toshiki Matsumura(OBF TOKYO)
     @tskmtmr
Photographer
Hitomi Fumiya
     @fumiyahitomi
Hair&Make
Yuko Aika
     @yuko_aika
Stylist
Remi Kawasaki
     @remi_kawasaki_
Production staff
Kaisei Sato(OBF TOKYO)
     @s_kaisei0724
Production staff
Kashiwagi(OBF TOKYO)
     @ririka_kswg
Producer
Yuho Ogura(OBF TOKYO)
     @yuho_ogr
Production
OFBYFOR TOKYO
     @obf_tokyo

Index


▶Aiam ▶ Emmi ▶FRAY I.D ▶Work in Progress” ▶PRESNET

 

Aiam


 

The first store says, “I am I.” Aiam is a total beauty care brand that develops fragrances, body care, hair care products, etc., based on the concept of "happiness is always determined by my heart."

In fragrances, from Woody fragrance to floral, Sabon, and other fragrances that combine cleanliness and sweetness.
The simple and modern bottle has a graphic design inspired by each fragrance, which colors the space as an interior.

Mr. SUMIRE likes the smell of Woody.
"I like oil-based things that don't interfere with hair makeup and fashion that are familiar to my body. It's a type that keeps using the same thing once you buy it, so I choose something that suits any clothes. "

She started her career as a fashion model and is expanding her career as an actress.
I asked you about the difference in the way of expression that you can put in two jobs.

“The model’s job is to talk with one photo. I think that the work of an actress expresses a deeper part with her own element. In particular, the actress is still studying, so I'm shooting while searching for a lot of myself. However, because both are different, you can be sharp when you face each other, and thanks to changing your switch, you can work happily. "

Return to the previous page
1/5