Kasumi Arimura x New Balance| Know the new values. Where communities are born

At the intersection of sports and culture
New Balance Official Store

"New Balance" was born in Boston, United States in 1906 as a manufacturer of arch support insoles, orthodontic shoes for people with flat feet or foot breakdowns. The company name is derived from bringing a sense of “new, balance” to the wearer. In the 1960s, he started the development of the world's first custom-made running shoes, utilizing his knowledge and know-how in orthodontic shoes, such as orthopedic surgery and motor physiology cultivated in the manufacture of orthodontic shoes. He established himself as a shoe manufacturer that has gained tremendous popularity among runners. The New Balance sneakers, with the fit that makes you forget to wear and the ability to support the movement of your feet, are supported by many fans, from everyday favorites to passionate collectors.
Ms. Arimura visited the New Balance Ikebukuro P’PARCO store, which opened in September last year. The concept is based on "people" rather than "products" at the center of the experience at the shop, and by carefully selected items and visual storytelling, it focuses on the creator and origin behind the product, expressing the New Balance at the intersection of sports and culture.

You can find your own style.
Where communities are born

From the setup of jackets and bottoms made from New Balance original functional materials to casual items, the Ikebukuro P’PARCO store offers an attractive lineup that allows you to find items that match your lifestyle for both athletes and fashionistas. The circular community circle, symbolically arranged in the center of the shop, is designed to create naturally communication between neighbors, and is a shop where people can gather, get inspiration from each other, and find their own style. In addition, a "3D scan" is installed at the store that allows you to measure your feet from 360 degrees. We have a shoe fitter qualified staff, and we propose shoes that fit the foot of the customer.
Mr. Arimura is wearing a new color that appeared from the 1906R, a reconstructed "1906", which symbolizes running shoes of the 2000s. The standard color is combined with a sporty color and silver. Mr. Arimura says he loves New Balance shoes in private. "I usually wear it with dresses. The enamel-like silver accentuated these shoes can be worn nicely with your skirt."

I want to be flat in my personal life.
My Rules of Kasumi Arimura

"What I value in my daily life is to be flat. So there is little in the house. There are many opportunities to meet many people, and when you go outside, a lot of information comes in, so I want to flatten it once, including the undulations of emotions in my personal life and my time. My rule is not to put shoes on the front door.”

The sweatshirt Mr. Arimura picked up while on a shop cruise is "Sportswear Greatest Hits Half Zip Sweat" inspired by classic college sports culture. In addition, what we want to focus on as the season mood is the retro form of a number of New Balance racing shoes that swept through the 70s, the KHAKI color of the "327" with the big N logo, and the 2024 zodiac sign of the "1906N" SEA SALT color that expresses in coloring inspired from the Kowloon Wall. I want to meet your favorite spring-like items that enrich your lifestyle.

“If you continue, somewhere.
There’s a moment when something happens.”

Mr. Arimura has left many masterpieces as an expressionist since debuting in 2010, such as the serial TV novels "Ama-chan", "Hiyoko", "Movie Billigal", and "I fell in love like a bouquet". He talked about the joy of expressing as an actor.
"When my heart broke because I thought I wasn't suitable for the play, of course, there was. Maybe it's a wall that will hit again in the future. However, even if the person who saw it says, "This work is very memorable," I think that it's worthwhile for me because there are people who say so. I'm making a work while thinking, "I want you to remain in someone's heart." If you can actually hear it as a voice, I will try again.”

It is no exaggeration to say that he is a representative actor of the people. It is said that Mr. Arimura has a moment when his heart is broken. Still, what is the driving force that makes you want to continue expressing yourself?
"That's too……It may be one power to believe, but if you continue, I think there will be moments where something goes on. You cannot see it unless you continue. So even if you stumble somewhere, “If you keep going, it will be a good thing.” I think you believe in something.”

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