Main Building B2F

hype2k SHOW K’-SE

Hype-to-key showcase

The select shop "hype2k" (hype2k) based in Hannam, Seoul will open for a limited time. Targeting young people who always seek newness, we provide a world view that allows them to experience the latest trends and experience special values, not just purchasing products. Proposing an innovative and creative lifestyle with the leading Korean designer brands, hype2k will show you some of the trendy brands that are currently popular in Korea.