P'PARCO 1F

Newbalance

Newbalance

New Balance Opens New Concept Store
At the new store in New Balance, we have come up with a concept of “people” rather than “products” at the center of our experience. With carefully selected products and visual storytelling, we spotlight the creators and origins behind the product and express the New Balance at the intersection of sports and culture. The product lineup does not tell the whole story of New Balance, but is curated for both athletes and fashionistas to expand their imaginations. The circular seating area (fitting area) symbolically located in the center of the sales floor is designed to create natural communication between customers, staff and customers. We aim to be a store where people can gather, get inspiration from each other, and find their own style.