P'PARCO 1F

Newbalance

Newbalance

New Balance Opens New Concept Stores
New Balance stores have a concept that puts people instead of "products" at the center of experience at stores. With carefully selected products and visual storytelling, we spotlight the creators and origins behind the products and express the new balance at the intersection of sports and culture. The product lineup does not tell all the stories of New Balance, but is curated for athletes and fashionistas to expand their imagination. The circular seating area (fitting area) symbolically placed in the center of the sales floor is designed to naturally create communication between customers, staff and customers. We aim to be a store where people can gather, get inspiration from each other, and find their own style.